Gone are the days when customers didn't question where businesses sourced products or how they were assembled, as long as the price was right and the product was on time. Supply chains were questioned only if they failed. Now, the attention paid to supply chains has increased, and businesses are waking up to the financial, operational and reputational threats that could be lying hidden in their supply chain.
A recent survey found that 81% of global consumers take a company's corporate social responsibility (CSR), which includes its supply chain, into account when making buying decisions Cone Communications/Ebiquity Global CSR Survey, 2015.
Smart businesses are using their CSR credentials for competitive advantage, with a recent report citing 75% of consumers stating they would view a brand they already buy more favorably if it carried the FAIRTRADE Mark*2.
Other benefits from increasing the transparency of your supply chain include:
There are a number of factors behind the growing interest in supply chains. Certainly some of recent exposés have increased awareness. For example, in the wake of the horsemeat scandal, greater emphasis has been placed on information relating to the origin of the food we consume.
Other factors feeding into the trend are:
Wherever you sit in the supply chain, communication is key to greater transparency. Within businesses, many functions still operate in silos, which is often replicated in supply chains operating across different businesses. Lack of communication creates mistrust and hampers having full view of the supply chain and the advantages that offers.
To avoid surprises and reduce risk, you need to take action. The following steps can get you started:
resources, this can also help smaller companies to build robust systems. Businesses of all sizes are vulnerable to the activities occurring in their supply chain. When it comes to the court of public opinion it is not a defense to claim that you were unaware - it is your business to know who your suppliers are, where they are sourcing materials from, how they are operating, what their working practices are and how they protect key data.
Transparency in the supply chain - both upstream and downstream - protects your business from financial, operational and reputational risk. Now is the time to develop your approach, gather that information and take steps towards having greater control over your supply chain.
For more information on managing your supply chain you might like: It's all about the Tech
This article is intended solely for informational purposes. HSBC Bank USA, N.A. assumes no obligation to update or otherwise revise this article. The information, analysis and opinions contained herein constitute our present judgment which is subject to change at any time without notice. Nothing contained herein should be construed as tax, investment, accounting or legal advice. In all cases, you should conduct your own investigation and analysis of each potential transaction, and you should consider the advice of your legal, accounting, tax and other business advisors and such other factors that you consider appropriate. This is not a recommendation, offer, endorsement or solicitation to purchase or sell product or service.
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