Supply chain transparency is essential in the retail industry – and the consumer is at the heart of it all. More and more, consumers – especially millennials – are using sustainability and ESG as a lens to inform their purchasing decisions. Transparency isn’t just about winning over consumers, however. A company's success is directly tied to how resilient its supply chain is and having better transparency can help add flexibility and stability for overcoming disruptions.
While brands recognize this need to increase transparency and are reacting, there’s still a long way to go. Here’s what Eric Fisch, National Sector Head of Retail and Consumer Brands for HSBC, says about how brands can get started on the journey to a more transparent, resilient supply chain.