HSBC’s Women on
the Rise in Fintech

Gender diversity is a key catalyst for innovation and impact. Within fintech, women continue to face gender-related obstacles that hinder their ability to thrive.


HSBC recognizes it has a role to play in celebrating and encouraging gender diversity and has embarked on an initiative to promote the success of women in fintech through the launch of this program which is designed to recognize and support those who are open, connected and dependable.

We’ve selected a group of women who are leading the way in the world of fintech to participate in our in our inaugural Women on the Rise in FinTech program.

Our honorees will participate in robust a year-long program centered on three key areas:

  • Development and Education
    Featuring quarterly events, bringing together honorees and HSBC experts to focus on topics and issues unique to the world of fintech.
  • Community
    Providing an exclusive platform to network and connect with other honorees and prominent professionals within fintech and banking.
  • Access
    Providing introductions to strategic partners and participation in a mentoring program with a senior executives.

We’ve selected a group of women who are leading the way in the world of fintech to participate in our in our inaugural Women on the Rise in FinTech program.

Martin Richards Executive Vice President & Head of Corporate Banking, HSBC Bank USA

Our 2018 honorees

Nancy Hilker

Chief Financial Officer, Addepar, Inc

Nancy joined Addepar in 2013 and brings over 20 years of experience to her role in leading Addepar's Finance, People, and Operations teams. She served as CFO, magaing similar functions, for both high-growth private and public technology companies, including Liberate Technologies, Danger, and Jasper. She has extensive experience with Software-as-a-Service models, as well as with equity and debt financings through both venture capital and strategic partners. Nancy began her career at Deloitte and holds a B.S. in Accounting from Cal Poly San Luis Obispo.

Huey Lin

Chief Operating Officer, Affirm, Inc

Huey Lin is the Chief Operating Officer at Affirm, overseeing ongoing business operations including customer care, risk operations, loan servicing, business administration and G&A. She joined the company nearly six years ago as the first non-technical employee. She helped launch and build out the Finance, Business Operations, People & Places and Legal & Compliance functions.

Prior to joining Affirm, Huey spent 12 years at PayPal, where she held a number of key roles including Director of International Risk Policy & Strategy and Senior Director of Asia-Pacific Operations. She played an instrumental role in helping PayPal expand in Europe and was one of the first product managers responsible for customer experience and marketing. As a Senior Manager of Acceptable Use Policy, she helped PayPal meet critical compliance requirements.

Huey obtained her B.S. from Carnegie Mellon University in Biology and Psychology and her A.M. in Administration and Policy Analysis from Stanford University.

Marilyn Miller

Chief People Officer, Anaplan, Inc

Marilyn Miller is the Chief People Officer (CPO) of Anaplan. Marilyn is well known as a seasoned and highly reputable executive who has spent her entire career devoted to exceptional human resources leadership. Prior to Anaplan, Marilyn was the CPO at Alfresco Software. Marilyn also was the Chief Human Resources Officer at Quotient Technology and held senior leadership positions at URS/AECOM, BMC Software, and Cisco Systems Inc. Marilyn holds a B.S. in political science and government from the University of Iowa and a M.A. in labor and industrial relations from the University of Minnesota.

Winnie Cheng

Chief Data Scientist at OI Tahoe / Co-Founder of Flowcast, IO Tahoe Flowcast

Kathryn Petralia

Co-Founder and President, Kabbage, Inc

Kathryn has spent the past 20 years working with startups and established companies focused on credit, payments, technology and ecommerce. Kathryn co-founded Kabbage in 2009, and Kabbage has since provided more than $5 billion to SMBs through a fully-automated platform that allows customers to apply in minutes. Kabbage also partners with global financial institutions to provide that same experience worldwide. Prior to Kabbage, Kathryn was with Revolution Money, an Internet-based credit card, where she was Vice President of Strategy. Before Revolution, Kathryn was a corporate development executive with CompuCredit Corporation. She spent the early dotcom years with several Internet startups. She holds a B.A. in English Literature from Furman University.

Sima Gandhi

Head of Business Development and Strategy, Plaid Technologies, Inc

Sima Gandhi leads Business Development and Strategy. She joins from Amex, where she launched Bluebird with WalMart, drove Amex’s financial inclusion approach, and led strategy for new lending products. Prior to Amex she oversaw the creation of the Consumer Financial Protection Bureau and managed White House/regulatory relationships at the US Treasury Department. Previously she practiced law at Simpson Thatcher. Sima holds a BA/BS in engineering from Stanford and a JD/LLM.

Monica Long

Head of Marketing, Ripple, Inc

Monica Long is SVP of Marketing and Communications at Ripple. Throughout her career, Monica has helped technology companies drive fundamental change in the financial industry. Before joining Ripple, Monica worked in corporate communications at Intuit. Prior to that, she supported startup clients in various B2B and B2C sectors, with several in fintech, including Prosper. She studied at UC Berkeley, receiving a BA in Developmental Studies.

At Ripple, Monica has built a team responsible for Ripple’s go-to-market strategy, lead generation, corporate communications and branding. Together, they tackle the challenge of ensuring all audiences – from the cryptocurrency community to financial institutions to regulators – not only understand and connect to Ripple, but understand the transformative potential of a new, very complex technology and industry.

Joanne Bradford

Chief Marketing Officer, Social Finance, Inc aka SoFi

As Chief Marketing Officer, Joanne oversees SoFi’s consumer-facing functions including marketing, business development, partnerships, and member services. Bradford joined SoFi from Pinterest, where she led global commercial and content partnerships, platform adoption and monetization efforts. Bradford has held executive leadership positions at The San Francisco Chronicle, Demand Media, Yahoo!, Microsoft and BusinessWeek. Throughout her career, she’s had significant experience leading product marketing, business development and programming, as well as building global sales and marketing teams.

Bradford served on the board of CARE, which provides aid to the poor around the world. She is a founding advisor to Lean In. Joanne has a bachelor’s degree in journalism with an emphasis in advertising from San Diego State University.

Shivani Siroya

CEO and Founder, Tala

Shivani Siroya is the founder and CEO of Tala, a mobile technology and data science company that is working to deliver financial access, choice and control to underserved people around the world. Tala’s smartphone app instantly evaluates customers for credit using only the data on their devices and delivers customized loans in minutes. Prior to founding Tala, Shivani held a variety of positions in global health, microfinance, and investment banking, including with the United Nations Population Fund, Health Net, Citigroup and UBS. Shivani is a 2016 Aspen Institute Finance Leader Fellow, 2016 WEF Young Global Leader, 2015 Senior TED Fellow and 2013 Ashoka Fellow. She is also on the board of She holds a M.P.H from Columbia University and a B.A. from Wesleyan University.

Ashley Fieglein Johnson

Chief Financial Officer & Chief Operating Officer, Wealthfront, Inc

Ashley has risen through the ranks in two of the toughest male-dominated industries -- financial services and technology. She currently holds two C-suite positions as Wealthfront's Chief Operating Officer and Chief Financial Officer and uses this platform to teach young women the value of saving for independence both at Wealthfront and professional women’s groups. It’s her hope that by sharing her own experiences she can help bridge the gender gap. Ashley stresses that in order to break through glass doors, more women in leadership roles need to eliminate these barriers for the next generation. In her spare time, she runs a surf camp in Costa Rica with her brother – one of her first purchases with her “escape hatch” emergency fund, which she promptly replaced

Note: Endorsements are limited to the honoring the “Women on the Rise” within FinTech. No other expressed or implied endorsements are made by HSBC.

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