It was a humble beginning when Imagination opened its doors in 1968. Patrick Reid, CEO of the business, describes their first office as a cupboard in the West End. Now, the business employs 750 people in 10 countries. While its headquarters remain in central London, Imagination now has offices in Europe, Middle East, the Americas, and Asia Pacific.
Imagination specialises in designing experiences which change how people feel, think and act. Be it increasing brand reputation and preference, driving sales or shaping product design, ultimately Imagination believes in the power of experience to transform behaviour. And they measure the impact of everything they do, ensuring the experiences they create are insight driven, optimised and aligned to client's objectives.
As a global company, Imagination work with clients of all sizes across many sectors, but what really defines the business, says Patrick, is “using creativity in moments of transformation, when clients are facing real challenges and need to engage with their audience in a different way.
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