Trading with China

90% of businesses in China are optimistic about the next 5 years, markedly higher than their global peers. Are you making the most of opportunities in this thriving market?

Overview

We surveyed over 1,750 decision makers in companies that are either currently trading with China (two-thirds) or intend to start in the next 3-5 years. From this, we can give you insight into doing business in this significant market.

Consumer demand is driving growth – as income continues to rise in the world's second largest economy, demand for goods and services will grow. Businesses from around the world who are trading with China are more optimistic about their future than they were a year ago.

The opportunities to make China a key market for your international business strategy have never been clearer.

Are you making the most of China's growing consumer market, its appealing partnership opportunities, and its increased focus on sustainability?

When Trading with China - what are the key areas for your business to consider?

The consumer economy

Global companies look at China and see a huge and growing consumer market.

Income is rising, as is demand for better-quality goods and services.

Services: The next frontier

Global companies are increasingly eyeing the Chinese service market.

Nearly half of companies that intend to start trading with China in the next 3-5 years are service providers - up from the current one-third.

Partnership opportunities

Partnerships are driving opportunity.

Global companies see China as an enabling business environment with mature industrial clusters that are moving up the value chain.

Being sustainable will set you apart

Chinese companies cite implementing sustainability practices as essential to their long term viability (30%).

At nine percentage points higher than the global average, being sustainable is a key differentiator for your business.

Enable your business to thrive

Optimism is equating to sales.

In the next five years, nearly one-quarter of companies trading with China expect sales to grow by 15% or more.

What's your strategy to maximise China's growing global trade and business potential?

China is the world's largest trader of goods

Of the companies already trading with China, two-thirds are buyers and sellers of goods

Yet China's service industry is untapped potential

Of the companies that intend to start trading with China, nearly half are service providers

Stuart Tait, Regional Head of Commercial Banking Asia Pacific

"Global companies look at China and see a huge and growing consumer market as well as an enabling business environment.

However, if global companies wish to succeed in trading with China, they must understand that sustainability is less of an environmental factor and more of a business consideration for their Chinese counterparts.

Opportunity favours those that can meet – even raise – China’s sustainability standards."

HSBC’s Navigator 2019 surveyed 9,131 business decision-makers in 35 markets. Research by Kantar for HSBC August and September 2019.

US Disclaimer:

This material was not prepared by a member of HSBC's Global Research Department. The report is based on the interpretation of data from survey responses conducted by Kantar and may differ from other opinions expressed by other members of the HSBC Group, including its Research Department. It has not been prepared in accordance with regulatory requirements to promote the independence of investment research. Any information contained in this material is not and should not be regarded as investment research for purposes of the rules of the Securities Exchange Commission, or any other relevant regulatory body.

HSBC Bank USA, N.A. makes no representations whatsoever regarding content of the material shared. This material has been prepared or supplied by Kantar. It is being shared by HSBC Bank USA, N.A. for information purposes only without review or validation of the content.

Speak with us

By providing your business details we can direct your enquiry to our most relevant team member.

Contact Us

Disclaimer

DO NOT include personal/account information in this form. Please contact using the business customer service center phone number to discuss any account questions.

Deposit products offered in the United States by HSBC Bank USA, N.A. Member FDIC.

For clients located outside of the U.S. – Our products and services are not specifically directed at individuals located in the European Union. Our U.S. representatives, as well as our public website, us.hsbc.com, provide products and services governed by U.S. laws and regulations. Our products and services, as well as their specific terms and conditions, are subject to change and may not be available in all territories or to all customers. If you are not located in the U.S., the laws and regulations of your country of residence could affect the offering, negotiation, discussion, provision, and/or use of HSBC U.S. products and services. If you are not a U.S. resident, please read the specific cross-border product and service disclaimers, which are available on the Cross Border Disclosure page of our public website at www.us.hsbc.com/crossborder. Deposit products are offered in the U.S. by HSBC Bank USA, N.A. Member FDIC. Lending products are offered in the U.S. by HSBC Bank USA, N.A. Investments and certain insurance products, including annuities, are offered by HSBC Securities (USA) Inc. (HSI), member NYSE/FINRA/SIPC. Whole life, universal life, term life, and other types of insurance are provided by unaffiliated third parties and offered through HSBC Insurance Agency (USA) Inc., a wholly owned subsidiary of HSBC Bank USA, N.A.

* Limitations apply. International calls cover over 190 countries including Western Europe, Canada, Mexico, China and India.

Find out more about Navigator

Sustainability

96% of businesses feel increasing pressure to become more sustainable

Growth Businesses

More than a fifth of businesses are considerably more optimistic about their business than their peers.

Need help?

As the leading international bank in the U.S., we connect customers to opportunities and enable them to thrive