While overall business optimism is high, there's a group of businesses who are particularly positive about their growth expectations.
More than a fifth of businesses surveyed in our Navigator research are expecting standout growth of 15% or more in the next year. And they have a business strategy that is grounded in reality too; they know that growth equals change and 74 per cent anticipate the need to totally or substantially transform in the next 5 years - compared with just 45 per cent of businesses seeing less growth.
So what is driving these businesses to feel so optimistic and what unique qualities set them apart from the pack?
Read our findings below and discover how you could become one of them.
Introduce people policies
Growth businesses are ensuring
success through their people
They’re more likely to agree that the
mental health of their people is critical
to the success of their business;
87% growth businesses vs 75% of all
Be active in society
Growth businesses have a stronger
sense of their impact on society
They feel an imperative to address
inequalities in society;
80% of growth businesses vs.
62% of all businesses
Actively seek partnerships
Growth businesses prioritise strategic
partnerships to drive growth
They focus on increasing trade to
develop favourable partnership
opportunities (52%) or capitalise on
an innovation hub (49%)
Work together for our planet
Growth businesses are playing their
part in creating a sustainable future
They feel they have a greater role in
sustainable development goals;
82% of growth businesses vs.
63% of all businesses
Invest for sustainability
Growth businesses recognise the
power of investors to drive greater
They say that the top pressure to
become more sustainable is from
investors (35%), while all businesses
see the most pressure from competitors
“These high growth firms are pursuing opportunities to enter new markets and embrace new technologies. They look at business through the lens of people, planet and purpose. Whether it’s investing in employee wellbeing, putting sustainability at the heart of their operations or recognising that their responsibilities extend beyond shareholder returns.”
“The overwhelming message here is one of optimism with companies telling us they are adapting to changes in the marketplace and finding new markets to source from and sell to. The findings are reflective of the conversations we're having with our clients and our aim is to help them on this journey of change and growth.”
HSBC’s Navigator 2019 surveyed 9,131 business decision-makers in 35 markets. Research by Kantar for HSBC August and September 2019.
This material was not prepared by a member of HSBC's Global Research Department. The report is based on the interpretation of data from survey responses conducted by Kantar and may differ from other opinions expressed by other members of the HSBC Group, including its Research Department. It has not been prepared in accordance with regulatory requirements to promote the independence of investment research. Any information contained in this material is not and should not be regarded as investment research for purposes of the rules of the Securities Exchange Commission, or any other relevant regulatory body.
HSBC Bank USA, N.A. makes no representations whatsoever regarding content of the material shared. This material has been prepared or supplied by Kantar. It is being shared by HSBC Bank USA, N.A. for information purposes only without review or validation of the content.
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