96% of businesses feel increasing pressure to become more sustainable


Businesses are telling us that over the next five years, they are expecting increasing pressure to become more sustainable from customers, government and competitors. This means the need to operate sustainably is not only felt throughout your business, but also your value chain.

We are committed to helping businesses transition to a more sustainable future, which means unlocking finance - the single greatest challenge many businesses like yours face in operating more sustainably.

Read on to see how you can bridge your sustainability and business goals from those businesses who are already are.

What barriers do you see your business facing over the next five years when transitioning to a more sustainable future?

  • Extra finance: 35% of businesses see financing as a barrier. Win buy-in by showing how sustainable practices improve efficiencies, gain a competitive advantage and grow sales.
  • Finding the time: 31% of businesses struggle with the availability of people and time to enable their business to become more sustainable. Demonstrate that the time investment could enable your business headcount to grow, through attracting and retaining top talent.
  • Lack of consistent measurement and reporting: 27% of businesses are frustrated by the lack of consistency in the measurement of ESG principles. Attitudes are shifting and businesses like yours are focusing on product safety and quality, energy usage, and executive salary and compensation.

The business case for addressing your sustainability opportunities is becoming clearer and stronger than ever before. We are seeing more of our clients look to us to bridge the sustainability and finance gap.

Susanna Wilson, Global Head of Sustainable Networks

HSBC is making the transition to become more sustainable, and we want to work together with you to create a more sustainable future.

Our network, financial expertise, tools and connections can help support businesses of all sizes to transition to be more sustainable.

In 2017, HSBC pledged to provide USD100 billion of sustainable finance by 2025; in the first year we have already committed more than USD25 billion cumulatively across 35 markets.

Discover more Sustainability insights

We are seeing our clients announce bold commitments to make sustainability changes, and we know that finance has a critical role to play in their transition to building a more sustainable future. Now is the time for us all to work together from your Finance, Procurement to your Treasury teams and Sustainability colleagues - this is a total business approach.


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HSBC’s Navigator 2019 surveyed 9,131 business decision-makers in 35 markets. Research by Kantar for HSBC August and September 2019.

US Disclaimer:

This material was not prepared by a member of HSBC's Global Research Department. The report is based on the interpretation of data from survey responses conducted by Kantar and may differ from other opinions expressed by other members of the HSBC Group, including its Research Department. It has not been prepared in accordance with regulatory requirements to promote the independence of investment research. Any information contained in this material is not and should not be regarded as investment research for purposes of the rules of the Securities Exchange Commission, or any other relevant regulatory body.

HSBC Bank USA, N.A. makes no representations whatsoever regarding content of the material shared. This material has been prepared or supplied by Kantar. It is being shared by HSBC Bank USA, N.A. for information purposes only without review or validation of the content.

©HSBC Bank USA, N.A. 2020. All rights reserved. Member FDIC.

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